Although it’s important to be consistent with your marketing and advertising efforts, you don’t want to bombard your customers with the same thing over and over again. The most effective way to keep your brand in the minds of potential customers is through digital marketing.

Digital marketing allows you to tap into multiple platforms where people are spending their time online, including social media sites like Facebook, Instagram, Twitter and Tik-Tok. Digital marketing also gives you access to search engine optimization (SEO), which means that when people search for products or services like yours online, they’ll be able to find your company or brand more easily than those who aren’t engaging in SEO practices.

After all, if someone wants to buy something from a company but can’t remember whether or not they’ve seen their ads before (or where), then there’s no way they’ll know who they should go with!